"You will make more friends in a week by getting yourself interested in other people than you can in a year by trying to get other people interested in you."

-- Arnold Bennett

What Matters Most and Make Your Money Count offer powerful tools that will help you build your team and your business for the long term. The skills in Purpose Centered Selling, What Matters Most, and Make Your Money Count will equip you and your team to create enduring value for your clients and prospects as you build purpose centered alliances with them for life.

Facts about the book:
256 pages
6"x9" hardback
$24.95 + shipping & handling
Includes reflection questions and skills training

Look inside this book
Table of Contents | Introduction | Chapter 3: Sacred Trust

What Matters Most contains clear principles about building relationships with clients based on trust. Jim calls this kind of relationship a "purpose-centered alliance" because it focuses on the hopes and dreams of the client. We suggest you also pick up a copy of Make Your Money Count as a complimentary study guide. Make Your Money Count and What Matters Most go hand in hand to serve as an excellent tool kit for any professional who wants to build enduring value in the relationship.

What Matters Most was written for the financial services professional who is serious about helping clients see the big picture and then to develop an action plan for wise money management. What Matters Most is an ideal success tool for anyone in the insurance or financial services industry who wants to help clients design their own Blueprint for Financial Success©.

Jim wrote: "My hope is that reading this book and implementing the principles and skills will revolutionize your life and your business. I hope it changes the way you think, how you are motivated, and what you do with your clients. When this happens, you'll come to work each day knowing you make a difference in people's lives and you are incredibly relevant."

About the Author
Jim Munchbach is a State Farm agent in the Clear Lake area of Houston, Texas. Jim holds the following professional designations: Chartered Property & Casualty Underwriter, Chartered Financial Consultant, and CERTIFIED FINANCIAL PLANNER™ Certification. He is the first agent in the Houston area to become an Investment Advisor Rep. for his company, and he is qualified to do fee-based personal financial planning. Jim and his wife Connie have three children. They live in Friendswood, Texas. Jim is a lifetime member of the Christian Coaches Network.

What others are saying about the book:
Jim Munchbach has broken the code. His book, What Matters Most, puts handles on the sometimes complex process of designing financial strategies. The mutual trust and respect that he advocates changes the nature of the relationship you can have with most of your best clients, and provides you with an overwhelming, long-term competitive advantage.
— Jacques Werth, co-author of High Probability Selling

Jim's book is packed with ideas, principles, and real handles on a process that is very similar to my own. Building purpose-centered alliances is the key to success in any business. What Matters Most will be a powerful tool for my team and me as we continue to fulfill dreams for our clients.
— Dave Christy, State Farm agent, Spokane, Washington